Specialist Media Buying for iGaming.
PromotionHours helps brands identify, test and optimise suitable publishers and traffic sources for eligible iGaming campaigns — with a testing-first methodology and strict quality controls.
The approach
Growth built around real acquisition quality.
Beyond the major ad platforms, iGaming acquisition runs through publishers, channels and communities that require direct relationships. We source, negotiate and test those placements against a defined budget, then validate traffic quality before recommending scale. Nothing is bought at volume on the strength of a media kit alone.
What we deliver
- Publisher sourcing and negotiation
- Test-budget allocation and validation
- Placement-level performance reporting
Every channel is conditional on the relevant platform's current policies, applicable local law, market restrictions and the operator's licensing status. We do not buy placements that breach publisher terms, and adult traffic is handled only where legal and appropriate.
The challenge
What makes this different.
The problems we help diagnose and prioritise.
01
Opaque inventory
Publisher-reported numbers are not the same as validated depositing players. Verification has to be built into the buy.
02
Fragmented channels
Telegram, creator partnerships and direct publisher deals are relationship-led and inconsistent in reporting quality.
03
Brand risk
Placement context affects brand perception and compliance. A cheap placement can cost more than it returns.
04
Test economics
Test budgets must be large enough to produce a signal and small enough to limit exposure when a source fails.
Capabilities
What the programme covers.
A defined mix of capabilities, selected for your market and growth stage.
01
Media plan development
Channel mix, test allocation and expected read-out windows documented before any spend.
02
Direct publisher buying
Sourcing publishers directly, negotiating placement terms and securing transparent reporting.
03
Test-budget allocation
Controlled tests designed to answer one question at a time with a clear pass or fail threshold.
04
Placement negotiation
Rate negotiation, placement positioning and added-value inventory handled by the buying team.
05
Tracking & attribution
Campaign links, tracking parameters and postback validation for every placement.
06
Traffic-quality validation
Deposit behaviour, retention signals and invalid-traffic checks before scale.
07
Landing page testing
Market-specific landing variants and offer framing tested against measured conversion.
08
Channel reporting
Placement-level performance reporting with cost per FTD and quality commentary.
09
Budget reallocation
Spend moved toward validated sources on a fixed cadence, with documented reasoning.
Measurement
The metrics we track.
Select relevant KPIs and define a reliable reporting baseline before budget decisions.
Delivery plan
How the work moves forward.
01
Research
Identify publishers, channels and communities that reach your target player in eligible markets.
02
Small-scale test
Buy a controlled test with tracking in place and a defined success threshold.
03
Validate quality
Check deposits, retention signals and invalid-traffic indicators before committing further budget.
04
Optimise
Refine creative, landing pages and placement positioning against measured conversion.
05
Scale
Increase allocation on validated sources only, with continued monitoring and periodic re-testing.
FAQ
Common questions, answered.
Do you guarantee FTD volumes or profitability?
No. Media buying outcomes depend on offer, market, creative and publisher quality. We guarantee process discipline, transparent reporting and a clear stop/scale recommendation for each test.
What is a realistic test budget?
It depends on the market's cost per FTD and how much data is needed for a reliable signal. We propose a figure per channel based on your expected CPA range, and we would rather run a smaller, cleaner test than a large ambiguous one.
Is adult traffic safe for a mainstream brand?
Only where it is legal, appropriate for the brand, and consistent with publisher, network, age-targeting and operator policies. For many regulated brands it is not appropriate at all, and we will say so.
Do you work with Telegram channels?
Yes, where the channel is relevant, lawful and the audience is verified. We research the channel, negotiate placements and track outcomes rather than buying from lists.
Start here
Ready to discuss media buying?
Send us a brief with your target markets, licensing position and commercial goals.