Performance Marketing
Paid search and paid social built around depositing players: account structure, creative testing, conversion tracking and cost-per-FTD discipline.
Explore Service ↗◆ iGaming-exclusive growth agency
Performance Marketing
Built for iGaming.
From paid acquisition and organic visibility to affiliate partnerships and scalable media buying, PromotionHours helps casino and sportsbook brands turn marketing investment into measurable growth.
◆ iGaming-only focus◆ Multi-channel acquisition◆ Performance-led strategy◆ Global market experience
First-time depositors1,284+18.6%
Cost per acquisition$62.40−9.2%
Deposit conversion27.4%+3.1pp
Return on ad spend3.4x+0.4x
FTD TREND · 12 WEEKSINDEXED
Illustrative index · week 12Paid search38%
Meta26%
Affiliates21%
Media buying15%
Demo only. Example data, not client results or live ad accounts.
Why specialists win
iGaming is different. Your marketing should be too.
Casino and sportsbook acquisition runs on different economics, different tracking and different regulation from mainstream ecommerce.
Audience segmentation, conversion infrastructure, affiliate economics and market-by-market eligibility have to be designed together.
Talk to an iGaming Specialist ↗01
Acquiring qualified depositing players
Registration volume is easy to buy. Depositing players are not.
02
Balancing CPA and acquisition cost
We model cost against player value, retention and contribution.
03
Scaling traffic without losing quality
Every new source is tested for conversion quality and fraud signals.
04
Navigating restrictions and jurisdictions
Licensing and advertising policies determine what can run and where.
One growth function
Six disciplines. One measurable growth system.
Paid, organic, affiliate and analytics working together instead of separately.
SEO & Organic Growth
Technical remediation, keyword and competitor strategy, editorial planning and legitimate link acquisition for regulated gambling markets.
Explore Service ↗AEO & GEO Optimization
Structure your brand’s content so answer engines and AI-assisted discovery can read, cite and surface it accurately.
Explore Service ↗Affiliate Marketing
Programme strategy, partner recruitment and commercial modelling across CPA, revenue share and hybrid deals, with traffic-quality control.
Explore Service ↗Media Buying
Telegram, social publisher placements, direct buys and adult traffic where lawful — sourced, tested and validated before scale.
Explore Service ↗Growth Analytics & CRO
Measurement infrastructure and funnel experimentation: tracking, attribution, cohort analysis and landing page testing.
Explore Service ↗Built for the ecosystem
Four audiences. Four different growth problems.
The strategy follows the iGaming segment and the operating market.
01
Online Casino Operators
Player acquisition by game intent, deposit quality and retention.
02
Sportsbooks & Betting Brands
Event-driven campaigns shaped by calendar and wagering behaviour.
03
Licensed Crypto-Casinos
Payment-method conversion and eligibility-aware traffic sourcing.
04
iGaming Affiliate Businesses
Partner economics, audience quality and diversified acquisition.
Our growth framework
A process you can audit at every stage.
No black box. Every stage produces a clear output for the next decision.
01
Discover
Markets, licensing position, acquisition constraints and commercial goals.
02
Plan
Channel strategy, budget and KPIs.
03
Launch
Approved campaigns, analytics and partnerships.
04
Optimise
Quality, FTDs, CPA, conversion and retention.
05
Scale
Expand channels only when quality and eligibility hold.
Measurement
Performance measured in players and revenue, not impressions.
We define success before launch and report it consistently.
We do not guarantee rankings, FTD volumes, profitability or advertising approvals. Marketing outcomes depend on market conditions, licensing, platform policy and data quality.
RegistrationsFirst-time depositorsCost per acquisitionCost per FTDDeposit conversion rateGross gaming revenueReturn on ad spendAffiliate contributionRetention & player LTV
Interactive planning tool
Estimate your acquisition funnel.
Adjust the assumptions to explore a hypothetical cost-per-first-time-depositor scenario. No information is sent to a server.
Registrations2,300
First-time depositors644
Cost per FTD$62.11
Visitors → FTD6.44%
Illustrative scenario, not a financial forecast or a statement of historical client performance. Conversion assumptions are entered by you.
Ways to work together
Choose the engagement model that matches your stage.
Validate
Growth Sprint
A focused channel, market or creative test with a scale-or-stop recommendation.
Operate
Managed Growth
Ongoing acquisition management and reporting against agreed commercial KPIs.
Partner
Full-Cycle Growth Partnership
Integrated paid, organic, affiliate and analytics services with shared objectives.
Insights
Ideas for smarter iGaming growth.
Editorial resources and practical operating frameworks.
31 Oct 2026
CPA vs Revenue Share in Affiliate Marketing
Understanding the commercial trade-offs in affiliate deals.
Read Article ↗31 Oct 2026
SEO for Licensed iGaming Brands
A practical foundation for eligibility-aware casino search marketing.
Read Article ↗31 Oct 2026
Measuring Cost per First-Time Depositor
Cost per FTD measures acquisition efficiency more precisely than cost per click or registration.
Read Article ↗Start here
Ready to scale your iGaming brand?
Tell us about your markets, acquisition goals and current challenges. We will help you identify realistic growth opportunities.