Affiliate Partnerships That Drive Quality FTDs.
PromotionHours is an affiliate growth partner for casino and sportsbook operators: programme strategy, partner recruitment, commercial modelling, tracking and traffic-quality control.
The approach
Growth built around real acquisition quality.
Affiliate programmes are one of the most efficient acquisition channels in iGaming — and one of the easiest to get wrong. A partner mix that looks competitive on paper can deliver duplicated conversions, incentivised traffic and deposits that never retain. We build the programme, the commercial framework and the quality controls together, then manage the relationships that actually produce depositing players.
What we deliver
- Programme audit, launch and partner sourcing
- CPA / RS / hybrid deal structuring
- FTD quality and fraud monitoring
Commission terms depend on traffic quality, market, commercial objectives, retention and risk. We do not publish standard deal rates, and no affiliate arrangement is agreed without the operator's written approval.
The challenge
What makes this different.
The problems we help diagnose and prioritise.
01
Traffic quality variance
The same publisher can produce excellent players in one market and incentivised, non-retaining traffic in another.
02
Attribution conflicts
Duplicate conversions, last-click disputes and postback errors inflate apparent performance and cost real money.
03
Deal economics
Revenue share, CPA and hybrid terms carry different risk. Choosing the wrong model for a partner damages margin.
04
Recruitment at scale
Sourcing, qualifying and onboarding good partners takes consistent outreach and a credible programme proposition.
Capabilities
What the programme covers.
A defined mix of capabilities, selected for your market and growth stage.
01
Programme strategy & launch
Positioning, commission framework, terms and programme setup on the platform that fits your operation.
02
Platform & network selection
Evaluating affiliate platforms, networks and tracking providers against your markets and reporting needs.
03
Partner recruitment
Targeted outreach and qualification to build a partner mix aligned with your brand and jurisdictions.
04
Publisher & sub-affiliate management
Ongoing relationship management, performance reviews and issue resolution across the partner base.
05
CPA campaign management
Fixed-fee acquisition campaigns with qualifying criteria and verification against your terms.
06
Revenue share & hybrid deals
Structuring RS and hybrid CPA + RS agreements with clear calculation and reporting rules.
07
Tracking & attribution
Postback setup, de-duplication logic and reconciliation between affiliate platform and operator data.
08
Fraud & invalid traffic control
Verification of traffic sources, conversion validation and controls against incentivised or duplicated deposits.
09
Reporting & reconciliation
Partner-level reporting of clicks, registrations, FTDs, deposit value and quality indicators.
Measurement
The metrics we track.
Select relevant KPIs and define a reliable reporting baseline before budget decisions.
Delivery plan
How the work moves forward.
01
Programme audit or launch plan
Review existing partners, terms and tracking, or design a programme from zero.
02
Commercial model design
Agree CPA, RS and hybrid structures by partner type, market and expected quality.
03
Partner sourcing and qualification
Recruit verified publishers with relevant, compliant traffic for your licensed markets.
04
Tracking and launch
Postbacks, de-duplication and reporting validated before traffic is released.
05
Quality monitoring
Ongoing review of FTD quality, retention and invalid traffic signals per partner.
06
Optimise and scale
Increase allocation to productive partners and restructure or remove underperformers.
FAQ
Common questions, answered.
Do you manage existing affiliate programmes?
Yes. We can audit and take over an existing programme, restructure terms and improve quality control, or build a new programme from launch.
Which commercial model do you recommend?
It depends on partner type, market, retention expectations and risk appetite. New or unverified partners often start on CPA or a capped hybrid; proven partners with strong retention can justify revenue share.
How do you prevent fraudulent conversions?
Through traffic-source verification, conversion validation rules, duplicate detection and reconciliation against operator data. No programme is risk-free, which is why monitoring continues after launch.
Can you handle negative carryover and commission terms?
Yes, terms including negative carryover treatment are part of the commercial design and can be planned where applicable to your model and market.
Do you guarantee a number of new partners or FTDs?
No. Recruitment and performance depend on offer competitiveness, brand strength and market conditions. We commit to process, transparency and measurable reporting.
Start here
Ready to discuss affiliate marketing?
Send us a brief with your target markets, licensing position and commercial goals.