Paid Acquisition for iGaming Brands.
PromotionHours plans, manages, measures and optimises paid search and paid social campaigns for eligible operators in eligible markets — built around depositing players, not click volume.
The approach
Growth built around real acquisition quality.
Paid media is the fastest way to produce first-time depositors, and the fastest way to burn budget. We build campaign structures that separate registration intent from deposit intent, instrument the funnel end to end, and reallocate spend based on the cost of a depositing player rather than the cost of a click. Meta and Google work is delivered only where the operator is licensed, the market is eligible and the platform permits gambling advertising.
What we deliver
- Campaign architecture & budget allocation
- Creative and offer testing frameworks
- CPA and cost-per-FTD analysis
Gambling advertising policies, platform certification requirements, operator licensing and local law must be verified before any campaign launches. We do not suggest that all casino or betting advertisements are permitted on Meta or Google, and we do not run campaigns in markets where the operator is not licensed.
The challenge
What makes this different.
The problems we help diagnose and prioritise.
01
Restricted inventory
Certification, licensing proof and market eligibility change by platform and by quarter. An account that was compliant last period may not be today.
02
Attribution gaps
Registrations and deposits usually live in different systems. Without a shared event model, ad platforms optimise toward the wrong outcome.
03
Creative fatigue
Offer-led creative decays fast in competitive GEOs, while restricted messaging limits what can be tested and how often.
04
Unit economics
A CPA that works at low volume rarely survives scaling without reworking bids, audiences, offers or the landing journey.
Capabilities
What the programme covers.
A defined mix of capabilities, selected for your market and growth stage.
01
Paid search strategy
Account structure, campaign segmentation, match strategy and negative frameworks built for high-intent gambling queries.
02
Google Ads management
Search, Performance Max and remarketing where eligible, with policy-aware creative and landing page alignment.
03
Meta advertising management
Audience planning, creative testing and retargeting structures where the platform permits gambling advertising in your market.
04
Keyword & audience research
Market-by-market demand mapping, competitor visibility and audience segmentation by product and intent.
05
Creative testing
Structured test matrices for messaging, offer framing and formats, with statistical read-outs rather than opinions.
06
Landing page & CRO support
Landing journey recommendations, form and signup friction analysis, and coordinated A/B testing with the analytics team.
07
Conversion tracking
Event design, platform-to-CRM stitching and deposit event validation so bidding reflects real acquisitions.
08
Budget allocation
Pacing, geo-level splits and channel caps managed against cost per FTD and contribution, not spend targets.
09
CPA & cost-per-FTD analysis
Cohort-level read-outs of what each channel and creative actually produced, including deposit value where data permits.
Measurement
The metrics we track.
Select relevant KPIs and define a reliable reporting baseline before budget decisions.
Delivery plan
How the work moves forward.
01
Eligibility and market review
Confirm licence coverage, platform certification status and market restrictions before planning.
02
Measurement setup
Define the conversion event chain from click to deposit and validate tracking with a test budget.
03
Campaign build
Structure accounts, audiences, creative variants and offers with a documented test plan.
04
Controlled launch
Start at a deliberate test budget, read early signals and stop anything that produces low-quality traffic.
05
Optimise and scale
Shift budget toward the campaigns producing qualified depositors, then expand carefully by market and channel.
FAQ
Common questions, answered.
Can you guarantee Meta or Google will approve gambling advertising?
No. Approval depends on each platform's current policy, certification requirements, market and the operator's licensing. We prepare documentation and creative to the published policy, but we cannot promise approval or an account outcome.
Do you run campaigns in markets where the operator is not licensed?
No. We require proof of licensing for every market we target, and we will decline a market where the operator cannot demonstrate eligibility.
How quickly can campaigns be live?
Timing depends on platform certification, tracking access and creative approvals. The build itself is usually fast; approvals are the variable we cannot control, and we do not promise launch dates on a platform's behalf.
Can you work with our existing agency or in-house team?
Yes. We can operate as the paid media function, handle a specific channel or market, or work alongside an in-house team with shared reporting.
What data access do you need?
Ideally read access to the ad accounts, analytics, and a deposit-level export or CRM view. If direct access is not possible, we agree a reporting format that lets us measure cost per FTD accurately.
Start here
Ready to discuss performance marketing?
Send us a brief with your target markets, licensing position and commercial goals.